Blue Calypso is engaged in the innovation of digital word-of-mouth marketing and advertising. Utilizing its patented platform, BCYP offers brands the ability to use friend-to-friend referrals by empowering their advocates to share brand content with their unique social graph and rewarding sharing and engagement. The company delivers real-time analytics to help brands achieve a measurable ROI for their social media investment, acquire high-value customers and increase sales. For more information visit the company’s Web site at www.bluecalypso.com
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