Lyris offers products and services that empower marketers to design, automate, and optimize data-driven interactive marketing campaigns which facilitate superior engagement with customers, increase conversions, and deliver measurable business value. Lyris’ high-performance, secure and flexible digital marketing platforms improve marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time social, mobile, and interaction analytics. The Lyris solutions portfolio includes in-the-cloud and on-premises solutions combined with customer-focused services and support. For more information, visit the company’s website at www.lyris.com.