- Sports.com has surpassed 45 million cumulative live-stream views since launch, fueled by expanding motorsport coverage and global football partnerships
- Driver Jorden Dolischka became the first woman ever to reach the podium in Gulf Radical Cup history
- The company secured title sponsorship of Soccerex Miami 2025, placing Sports.com alongside elite clubs and global football leaders ahead of the 2026 FIFA World Cup
In an entertainment market dominated by endlessly expanding archives, a different form of content is proving more durable and harder to replicate live competition. Unlike recorded programming, live sports draw audiences at the exact moment events unfold, creating concentrated engagement windows and highly predictable monetization opportunities. For companies that can combine rights acquisition, production infrastructure, and global distribution, the economics of live streaming offer a powerful alternative to algorithm-driven platforms. SEGG Media (NASDAQ: SEGG, LTRYW) is building its strategy around that premise, expanding across motorsport, football and emerging live-event formats, where traditional broadcasters have yet to establish dominance.
Motorsport as a Scalable Proving Ground
In November of this year, Racing Women drivers Jorden Dolischka and Léna Galyó competed in Round 1 of the Gulf Radical Cup at Abu Dhabi’s Yas Marina Circuit, the same course used for Formula One’s season finale. The pair were the only female competitors in a grid of 18 racers. Both posted top 10 in testing, with Dolischka recording the fastest lap of the entire field.
Despite starting from the back of the grid in Saturday’s first sprint race, Dolischka fought through traffic to finish sixth. She followed with a third-place finish in the second sprint, becoming the first woman in Gulf Radical Cup history to reach the podium. Dolischka capped the weekend with a fourth-place finish in Sunday’s endurance race. Galyó, competing in her first solo Radical race, overcame technical setbacks to deliver two top 10 results.
The Sports.com production team streamed the entire Yas Marina weekend live through the Sports.com app and Racing Women’s social channels. Tens of thousands of viewers tuned in, helping push Sports.com’s cumulative live-stream total to more than 45 million views since the platform launched in October. The milestone came only days after the company crossed 30 million views, underscoring sustained expansion rather than single-event spikes.
Dolischka’s podium finish provided concrete evidence that equal machinery produces competitive parity, while validating Sports.com’s value proposition as a global streaming platform for underserved sports categories.
Title Sponsorship Positions Sports.com Within Football’s Global Ecosystem
SEGG Media announced that Sports.com served as Title Sponsor of Soccerex Miami 2025, held November 12-13 at the Miami Beach Convention Center. The sponsorship marked the flagship branding moment of the year for Sports.com and followed earlier partnerships at Soccerex events in Amsterdam and Istanbul.
The Miami conference united executives from top clubs including Liverpool FC, Inter Miami CF, Brentford FC, New York City FC, and multiple MLS organizations. International federations, investors, and strategic advisors gathered to address data analytics, AI adoption, women’s football expansion, and the lead-up to the 2026 FIFA World Cup.
A senior SEGG Media delegation led by Chairman, President & CEO Matthew McGahan attended, with Marc Bircham, Director of Sports.com and Head of Sports Acquisitions, appearing as a featured speaker. The company’s multi-year global agreement with Soccerex embeds Sports.com within the football business ecosystem at a time where global interest is farming up ahead of the World Cup.
Building a Live-First Content Strategy
Within the sports vertical, the company is executing a rights-acquisition and live-production strategy rather than building a traditional library of recorded video.
Alongside motorsport, Sports.com has streamed several Super League Kerala football matches through its app, with engagement rising at each event. The platform’s rapid growth from launch on October 27 to more than 45 million live-stream views by early November indicates expanding global demand for live sports categories underserved by Western broadcasters.
The commercial model for live sports differs from on-demand video: while rights carry fixed costs, successful execution creates recurring audience windows, stronger sponsor alignment, and more predictable revenue opportunities. SEGG Media’s combination of event partnerships, title sponsorships, and in-house production demonstrates a scalable approach to building that ecosystem.
SEGG Media’s strategy is grounded in a straightforward premise: audiences want access to competitive events they cannot find elsewhere, and brands want to appear where attention is most concentrated. The Racing Women podium breakthrough, fast-rising viewership, and global presence at Soccerex collectively indicate that the company is gaining traction in both areas. As Sports.com expands its portfolio of live sports coverage, SEGG Media is positioning itself as a global platform for real-time competition that prioritizes equal opportunity, expanding visibility, and high-engagement viewing experiences.
For more information, visit the company’s website at seggmediacorp.com.
NOTE TO INVESTORS: The latest news and updates relating to SEGG are available in the company’s newsroom at https://ibn.fm/SEGG
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