- A2Z Cust2Mate Solutions announced key additions to its global sales leadership team to accelerate growth in the Americas and Europe.
- The company’s core product is a state-of-the-art smart-cart platform that integrates interactive touchscreens, AI and real-time personalization tools to enhance the shopping experience.
- Cust2Mate’s recent commercial traction is supported by a series of notable orders and partnerships.
A2Z Cust2Mate Solutions (NASDAQ: AZ), an innovator in AI-powered smart-cart technology that enables seamless in-store checkout, personalized promotions and real-time data intelligence, is advancing its global sales leadership and expanding its footprint in the smart retail technology market. The company announced recent strategic appointments designed to drive revenue growth and market penetration. The company’s innovations in smart shopping-cart technology are aimed at transforming the in-store experience for retailers and consumers alike.
Earlier this month, A2Z Cust2Mate Solutions announced key additions to its global sales leadership team to accelerate growth in the Americas and Europe. The company appointed Kirk Morrison as head of sales for the Americas and Rodolphe d’Avezac as head of sales for Europe. The new appointments reflect a strategic effort to deepen market engagement and strengthen sales execution in two critical regions. Both executives bring extensive experience in retail technology, enterprise software and scaling solutions across diverse markets, positioning Cust2Mate to capture increased demand for its AI-driven retail products and services.
The appointment of these veteran sales leaders underscores Cust2Mate’s focus on expanding its addressable market and driving adoption of its flagship smart cart platform. The company emphasized that this organizational expansion aligns with its broader objective of building a stronger global presence and meeting rising demand from large retailers seeking integrated and data-rich shopping solutions. This move also signals Cust2Mate’s readiness to move beyond pilot deployments and targeted geographic contracts toward a scalable, multinational commercial strategy.
Cust2Mate’s core product is a state-of-the-art smart-cart platform that integrates interactive touchscreens, AI and real-time personalization tools to enhance the shopping experience. The technology blends features such as seamless checkout alternatives and in-cart personalized promotions and services, delivering a hybrid of online convenience and traditional in-store shopping. According to the company, this platform not only improves shopper satisfaction and loyalty but also unlocks new retail media revenue opportunities through targeted advertising and data monetization.
The company’s business model centers on selling and deploying these smart-cart systems to grocery chains, supermarkets and other retail outlets across multiple markets. Cust2Mate’s smart-cart platform is designed to transform routine shopping trips into interactive, efficient experiences while enabling retailers to reduce friction at checkout and gather actionable customer insights. These capabilities have attracted interest from retailers seeking competitive advantages in an increasingly digital and experience-driven retail environment.
In addition to leadership expansion, recent developments at A2Z Cust2Mate Solutions demonstrate diversified momentum across product deployment and commercial agreements. This month, the company also announced an agreement with a premium retailer in Central America to pilot its smart carts in two flagship stores starting in early 2026, with a view toward scaling to a chain-wide rollout following successful initial deployment. This partnership reflects growing retailer interest in Cust2Mate’s solutions and the potential for broader international adoption.
Cust2Mate’s recent commercial traction is supported by a series of notable orders and partnerships. In late 2025, the company secured a significant purchase order from Super Sapir, a prominent supermarket chain in Israel, for 3,000 smart shopping carts. This order illustrates both the scalability of the Cust2Mate platform and its appeal to established retail chains seeking technology that improves operational efficiency and enhances the customer experience.
Beyond individual contracts, the company has been building out its retail media strategy, as seen in prior agreements with major brands such as LEGO. A deal to feature LEGO advertising across 5,000 smart carts at Yochananof supermarkets in Israel introduced CPM-fee and commission-based revenue streams tied to completed transactions, demonstrating how Cust2Mate’s platform can extend beyond operational efficiency into monetization opportunities for retailers and brand partners.
Financially, A2Z Cust2Mate Solutions Corp has bolstered its balance sheet to support growth initiatives. In 2025, the company completed an oversubscribed equity financing round that raised approximately $45 million, backed by institutional investors including Wellington Management. This infusion of capital was reported to follow significant global orders totaling $80 million, underscoring strong commercial interest in its offerings. The funds raised are intended to support smart cart production, enhance retail media and AI capabilities, and expand international deployment.
A2Z Cust2Mate Solutions has also been investing in advanced technologies beyond hardware deployment. Earlier in 2025, the company announced the launch of a dedicated AI and Business Insights Division within its subsidiary Cust2Mate Ltd. This division is tasked with driving further innovation in personalized shopping experiences, retail media optimization, fraud prevention and store analytics, areas that position Cust2Mate at the intersection of AI and physical retail transformation.
The broader context for Cust2Mate’s expansion reflects a retail technology landscape where traditional brick-and-mortar stores seek digital differentiation to compete with e-commerce and omnichannel experiences. Analysts estimate that the smart retail technology market, including smart carts and associated platforms, is growing at a compound annual growth rate of approximately 27% through 2030. This trend suggests increasing demand for technologies that bridge physical and digital shopping environments, providing retailers with data-driven tools to enhance engagement and operational performance.
As Cust2Mate positions itself for further growth in 2026 and beyond, its expanded leadership team and growing portfolio of commercial agreements highlight a dual focus on scaling sales capacity and broadening market reach. With smart-cart technology increasingly seen as a strategic asset for retailers, the company is seeking to translate its innovative solutions into widespread adoption and long-term revenue growth.
For more information, visit www.Cust2Mate.com.
NOTE TO INVESTORS: The latest news and updates relating to A2C are available in the company’s newsroom at https://ibn.fm/A2Z
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